Pat McCaren is an award-winning Creative Director and Copywriter who helps agencies and brands unlock bold, human-centric ideas, from integrated global campaigns to immersive experiences.

Equal parts storyteller and problem solver, he excels at turning strategy into concepts that delight audiences and drive measurable results. He’s fast, collaborative, and relentlessly focused on getting things done.

He has led agency teams in both Europe and the US, and been trusted by adidas, Google, PepsiCo and others to craft their brands’ narratives. As an AI advocate and XR enthusiast, he embraces emerging technology to design smarter, personalised and scaleable experiences.

Now based in Frankfurt, he freelances with teams worldwide on briefs, pitches and projects that require ambition, grit and unlimited high-fives.  

When not struggling to write a personal bio, he’s running, reading, lamenting his favourite sports teams or accumulating enough air miles to turn left on airplanes. He still likes crisps and denim.